What’s the perfect Video Length For YouTube Monetization? Does the length of a YouTube video affect monetization? There is a lot of confusion among rookie YouTubers regarding how long to make their videos. It’s also important to know the length of your video, as video length does play a role. So, how can one determine this?
A lot of people are now making YouTube videos that are longer. The most obvious explanation for this is that viewers spend more time in front of the screen, especially with the pandemic still around. YouTubers tend to make their videos longer to keep their audience engaged, which is a big ranking element on YouTube. Retention of viewers is another reason why content creators consider long YouTube videos.
Does Length of Video Affect Monetization?
You can monetize any YouTube video regardless of its duration. You can monetize videos of any length if your channel meets YouTube’s monetization policy requirements and is approved. The ideal length for a YouTube video depends on various factors, including the video’s subject matter, channel type, target demographic, geographic area, language, and so on. As a result, the length of a video also varies depending on the topic, specialty, audience, etc.
You will, however, need a minimum video duration to show certain YouTube adverts. For example, you can only display Mid-roll ads on videos of at least 8 minutes in length.
Can short YouTube videos be monetized?
If your channel was already approved for monetization, you could monetize your short videos. To top it all off? YouTube has made it clear that they want to assist producers in monetizing Shorts and turning them into a reliable source of news money. To that purpose, the business has pledged to pay at least $100 million to Shorts creators through 2022. If you’re not a member of YouTube’s Partner Program, you can still monetize your Shorts even if you’re a small or new channel.
What Are the Benefits of Having Longer Videos?
Benefits of uploading long YouTube videos include
More room for Ads
There’s more room for adverts in longer videos, which means more money for the video makers. As soon as a video surpasses the 10-minute threshold, YouTube will allow its users to embed mid-roll ads within the video, rather than only displaying an advert at the start of the video.
YouTube’s algorithm promotes longer videos –
Long YouTube videos are more valuable than short ones, and YouTube rewards this by giving preference to longer ones. The platform’s algorithm favors material that keeps users engaged, encouraging them to spend longer time on the site. The algorithm still prioritizes longer material, despite the company’s efforts to promote responsible content.
More watch time
YouTube doesn’t care about the number of videos your audience view; they just need them to stay on the site for as long as possible. It’s easier for viewers to remain engaged on a single interesting YouTube video than to watch 100 short video skits with a similar watch time.
Creative freedom
As long as you have the resources to produce the video, you have the creative freedom to do so. In addition, they assist your viewers in gaining a deeper understanding of your subject matter, which in turn increases their interest in your material. Longer videos are better at generating call-to-action, increasing your conversion rate.
Brand development –
Long videos enhance your brand’s reputation. Long-form video is a medium for expressing oneself. Using long-form videos can help you establish a distinct brand identity that sets you apart from your competitors. Your firm can benefit from long-form video content by building trust with your audience by delivering knowledgeable facts.
A more engaged audience
Long-form video is the best at keeping your audience engaged because it encourages viewers to spend more time watching and participating. Longer videos have a magical effect on your audience’s memory.
How to Extend Your Videos to Get Mid Roll Ads
Midroll adverts on YouTube run for a min. of 5 seconds and a max. of 30 secs for videos lasting 10 minutes or more. If your video doesn’t fulfill the minimum video length for mid-roll advertising, there are several ways to increase the length of your YouTube video. They include:
Looping
Using the looping feature, you can increase the video’s length by playing it repeatedly. For example, you get an eight-second video if you loop a two-second clip four times. Rather than modifying the clip’s action, you simply replay it.
Slowing down the video play speed
To make your videos longer, you can also slow down their play speed, making them naturally longer.
The slow-motion effect works best when applied selectively, which is why you should first split the video into several segments before slowing it down.
Adding an Into and Outro
Adding a scene at the start or end of your video is another clever way to spice things up. A still image, a moving image, a GIF, Logo, or even a color palette clip can be used as an extra scene in your video. You can combine the intro and outro with your original video to make a relatively long video.
Adding video effects between scenes
Use this technique when you’re integrating multiple clips into a single video. You can add video transition effects between different video segments, which will substantially increase the length of the video.
How Many Mid Roll Ads Should a YouTuber Use?
As a publisher or artist, it’s good to avoid too many mid-roll advertisements on your videos. An expert YouTuber recommends adding a mid-roll advert every two and a half minutes at most. A basic 10-minute video should have two or three ads, whereas a 20-minute video should have three or four. The maximum number of adverts on a video should vary depending on the time unless you want to place 50 commercials on one video and get zero views from your target audience.
What Type Of Videos Can Be Monetized On YouTube?
Unless you possess the right to use all visual and audio assets in your videos legally, YouTube will not consider them for monetization. When creating content for YouTube, it’s important to follow the site’s content guidelines. After you make all the video parts yourself, you can monetize them if they fit into one of these categories.
- Home videos
- Daily vlogs
- Tutorials
- DIY videos
- Educational Videos
- Original short films
- Original music videos
- Controversial Issues
Verify that you have all the necessary rights to exploit any visuals you have developed commercially. Also, remember that advertisers are likely to place advertisements on advertiser-friendly content.
How Do You Know If A Video Is Monetized?
Navigate to the My videos page in YouTube Studio to see if a specific YouTube video has been monetized. A little $ symbol appears next to each uploaded video. If this symbol is green, you will be paid for the video. You’re still getting paid for it if it’s yellow but haven’t made enough to cash out. If it’s dark grey (“turned off”), the video is not monetized.
Either the video violates one or more YouTube monetization policies, or you haven’t enabled monetization. It’s also possible that you posted the video before joining the YPP, rendering it invalid for monetization.
Conclusion
While there are several ways to monetize your YouTube channel, keep in mind that earning money on YouTube is not a walk in the park. You’ll need to make high-quality videos for a while to accumulate the viewership necessary for advertisements, sponsorships, and more.
If you’re just getting started, concentrate on creating excellent videos and building a channel to which people will want to connect. And hopefully, your audience will grow over time. Once your channel gains traction, you can gain insight on how to monetize your channel and how to place mid-roll ads appropriately on your YouTube videos.
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