Facebook Marketplace is a place where users can buy and sell online. Many people make good extra income by selling all types of different products. You may be wondering if it’s possible to sell digital products on Facebook Marketplace. In this blog post we will go over whether or not you could sell digital products online using Facebook Marketplace.
What is Facebook Marketplace?
Facebook Marketplace is a place where users can buy and sell goods. This new section of Facebook was created to make it easier for people to find items they are looking for quickly, without having to wade through the News Feed or search bar.
How does Facebook Marketplace Work?
All you have to do is take pictures of the item you want to sell , set up a price and description, then wait for potential buyers to contact you. As long as the item passes Facebooks preferences as to what can be sold and what can’t you should be good to go.
Answer To The Question Can You Sell Digital Products On Facebook Marketplace:
Unfortunately, Facebook marketplace is set up to only sell digital products. This means that you can not actually sell digital products on the marketplace itself.
Can You Sell Digital Products At All On Facebook?
The answer is yes. Just not on Facebook Marketplace. In the rest of this post we will give you the ways you can sell digital products on Facebook so you will not miss out. We will also give you plenty of tips in order to be more successful selling your products.
Create a Facebook Group
Facebook groups are a good way to build an audience around specific niches . You can find your audience and talk to them specifically about whatever it is you are selling. Facebook groups also allow for more direct communication with potential buyers. This allows for a lot of flexibility in what kind of products you sell.
Advantage of selling digital products through Facebook Groups:
The biggest advantage is that you can see what the group is really looking to learn. Once you figure it out via poll or questionairre you can then build a product around that specific topic.
Since you can’t sell anything except physical products via Facebook, you can drive traffic to your website using these groups or have them sign up to an email campaign where they will get your digital product offers.
Facebook Ad Campaigns
You can use Facebook Ads to target audiences. You can even narrow it down to age, gender, city and much more so that you only get in front of the people who are most likely going to buy your product. This is great because then you don’t waste money targeting non-buyers or buyers that will not spend enough money on your products.
Advantage Of Selling Digital Products Using Facebook Ads:
The biggest advantage here is also being able to specifically target audiences with ads for digital products. The other big benefit comes from using retargeting pixels when someone lands on your website from clicking one of these ads. This allows you to follow up with them after they visit your site until their finally ready to make a purchase.
Traditional Facebook Fan Page
A Facebook fan page is another way to connect with people who might be interested in your products. You can post content related to the niche you are selling within and grow an audience that has a shared interest.
Advantage Of Selling Digital Products Using a Facebook Page:
This is also one of the best ways because it allows for more than just ads on your page, but also other types of organic posts. This means that even if someone doesn’t click the ad or see it they may still find out about what you have coming up via their feed on facebook.
Make sure all the posts on your Facebook page are shareable so you can grow organically by people sharing your content.
Go Live On Your Facebook Business Page
Using Facebook live is a good way to talk about your product and give people an inside look at it before they purchase.
This will allow them to get more comfortable with making their first purchase of something new from you because they already know what the experience of buying it looks like.
Advantage Of Going Live:
Gives people a behind the scenes view into your business, products and services that makes them feel more connected which usually results in better sales conversions.
It also allows for real time feedback on how well things are going if any questions come up while you’re doing the presentation or demo.
You can also promote a live with a target audience so as you talk about your product new customers may even come and see what you have to say.
Can You Sell Digital Products on a Facebook Store?
Just like Facebook Marketplace , Facebook Stores are available in most countries. You get a Facebook store by linking your online store via shopify store on to Facebook.
Unfortunately, even with a Facebook store you could only sell physical products to facebook users.
What Not To Do When Trying To Sell Digital Products On Facebook
Don’t try and sell your products to friends and family. This may work for one or two sales but it will not make you the most money. You want to be able to reach as many people as possible, even if they are totally unrelated to your niche market , because this means more potential buyers.
Don’t give up! Some of these strategies might take a little time before they start working out in your favor and that is okay because eventually everything should come together nicely . The important thing is just being patient until all the pieces fall into place so don’t get discouraged too quickly.
Don’t just post your products only. You need to offer value to your audience so think of other things besides products to post about. If you’re just posting and not giving enough value then people will get annoyed and unfollow or unlike the page which means no one sees your posts anymore.
Don’t try and sell everything all at once when it’s new. You should always build up a list of buyers that trust you before trying to push them into buying something else they might not be ready for yet.
This is why building an email list can also help because these are potential customers who have opted in already, but may need more time before making their first purchase with you again after what happened last time.
What Online Marketplaces Can You Sell Digital Products On?
Sellfy: This has been one of the top places to sell digital products for a while now. You can get paid via PayPal or send your own unique links through this platform so that you don’t have any transaction fees from selling on other marketplaces
E-Junkie: This is another place where people are starting to move in order to avoid high transaction fees . They allow you to set discounts and promotions which will help build up more sales quickly. This also gives people who may not want your product right away an incentive if it’s only available at a discounted price until they jump on board when things go back up
Clickbank: is great because they offer recurring billing options for memberships, books, videos etc…
The best part about having something like this is that you will not have to do any work on your end. You can set it up so that when someone subscribes they are automatically charged every month until they decide to cancel their membership or whatever else is included in the recurring billing option
ShareaSale: This is another platform has been around for a while and offers some great tools both from an affiliate/vendor perspective as well as from somebody who wants to promote products online.
They offer tracking software, heat map technology, commission rate comparisons etc… which help with making sure everything goes smoothly during each sale.
Tips For Selling More Digital Products On Facebook
Giveaways:
This is a great way to bring in additional traffic and get people excited about your product. You can either do one for free or require an entry fee so that you can attract both buyers and non-buyers alike . The more emails the better because if someone enters this contest they are getting interested and might follow up with making a purchase later on when it’s available again
Use Social Proof : Testimonials from previous customers always go a long way convincing others of what you have to offer. You can use these in your Facebook posts.
Start an Affiliate Program:
This can be great because you will have people who are promoting your product for you and they get a percentage of each sale.
They do all the work so that way when it comes time to check out, people aren’t hesitant about buying from somebody they don’t know much about.
Conclusion:
Now that you know everything about selling digital products on Facebook you can now get out there and get started selling products.
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