Is Blogging Still Worth It? (Straight The The Point)

When it comes to content marketing, blogging is often one of the first things that come to mind. And for good reason! Many people who are hesitant to start a blog are wondering whether or not a blog is still worth it. So is it?

The answer is a resounding yes! As long as people are using Google (and other search engines) to find information online, the business of blogging will remain relevant. So if you’re hesitant to start a blog, don’t be.

Below we will go over some things you need to keep in mind when starting a blogging business.

Remember Quality Plus Quantity Beats Out The Competition

You may be thinking that there must be millions of blogs in the niche your business is in, so how could you possibly compete? It’s a valid concern, but the answer is simple: by writing quality content regularly.

By creating content that is informative, well-written, and relevant to your target audience, you will be able to attract readers who are interested in what you have to say. And if you can do this regularly, you will be ahead of the competition.

Don’t think about the number of people who are in your niche, think about the number of people in your niche that have 1000 blog posts. The numbers decrease dramatically in comparison to the people who are just getting started or have 10 posts on their site.

Have a Game Plan In Mind

You need to have a strategy in place if you want your blog to be successful.

Here are some things you should consider before you start blogging:

  • Who is your target audience?
  • What type of content will they be interested in?
  • What message do you want to get across?
  • What are your goals for blogging?
  • How will you promote your blog?

Answering these questions before you start blogging will help you stay focused and on track. It will also make it easier to come up with ideas for content, which leads us to our next point…

Generate Content Ideas Ahead of Time

The most important part of blogging is generating content ideas ahead of time, and not just any content ideas. You need to be able to find low competition keywords when starting out, this will help with ranking in Google and other search engines.

This will also help you increase your site’s domain authority which is a big factor in whether or not your blog will be successful. The higher your domain authority, the higher competition posts you could write, and maybe rank for.

Low competition keywords include keywords that:

  • Forums rank #1 For
  • The information is very short and could be expanded upon
  • The search queries that pop up on Google don’t answer the question at all

You can find these keywords by checking sites like keyword chef (my favorite), SEM Rush, and more.

Need To Keep Googles Content Guidelines In Mind

When you’re creating content, it’s important to keep Google’s content guidelines in mind. This will help ensure that your content is of the highest quality and more likely to rank well on search engine results pages.

Some things to keep in mind include:

  • Your content should be original and not copied from another source.
  • Your content should be well-written and free of grammatical errors.
  • Your content should be relevant to your target audience.
  • Your content should be informative and provide value to the reader.

If you can keep these things in mind, you will be on your way to creating high-quality content that will appeal to your audience.

How Is Blogging Trending?

According to Optinmonster.com, blogging has grown 12% since 2015. If you want more mind-boggling statistics, check out their blog posts full of different blog stats.

In Summary

We hope this blog post helped you decide whether or not you should start a blogging business. If you decide to take the plunge, remember to keep the points we mentioned in mind.

And last but not least, have fun! Blogging can be a great way to share your passions and connect with like-minded people from all over the world. So what are you waiting for? Get started today!

Take a look at our other most recent blog posts below:

Is Blogging Still Worth It? (Straight The The Point)
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