Is Copywriting a Good Career? (Explained)

Copywriting is a career that has been around for decades, but it’s one that’s not often discussed. In fact, many people don’t even know what a copywriter does or how to become a copywriter.

In this blog post, we explore the world of copywriting and answer some key questions about this increasingly popular career choice.

What Does a Copywriter Do?

Copywriters create content that promotes a business, service or product. They are responsible for writing the words in ads, commercials, promotional literature and other media forms, in an attempt to sell the client’s products to consumers.

A copywriter might also be required to promote topics related to the business itself—for example, if the business is launching a new product, the copywriter might be tasked with promoting this to consumers.

How Does a Copywriter Do This?

Copywriters must be well-versed in using language effectively . This means having strong grammar and spelling skills, as well as being skilled at creating imagery through words.

A successful copywriter will also have an ability to understand and convey the key messages that the business is trying to communicate.

It’s also important for copywriters to have a good understanding of marketing, so they know how their writing will be used and what impact it might have on consumers.

What Are Some Copywriter Responsibilities?

A copywriter’s responsibilities can include:

  • Writing advertisements
  • promotional literature
  • Writing speech scripts for company executives
  • Direct mail campaigns
  • Creating newsletters, brochures and e-books for companies         

What Are the Skills Required to Be a Copywriter?   

Copywriters must be creative , as they need to come up with new ideas for advertisements, promotions and other materials.

Copywriters also need to be able to work to strict deadlines and create engaging content for their target audience. They should have strong communication skills, an ability to understand different fields and knowledge of current media trends.

Where Does a Copywriter Work?

Copywriters typically work in the marketing department of companies or organizations that specialize in a range of industries , from big businesses to charities .

Alternatively, a copywriter can set up as a freelancer and find clients through websites such as Upwork.com or Freelancer.com.  

How Much Money Can Copywriters Earn?

The amount that copywriters get paid depends on their level of experience and the industry in which they work. According to Glassdoor, a copywriters’ salary on average is $58,658 per year in United States.

Keep in mind the very best copywriters can get paid significantly more than this. Being able to write sales copy is one of the best skills someone can have and big companies will pay handsomely for the right person.

You can make 100k-150k as a copywriter if you’re really good.

How Can I Become a Copywriter?

Many people start out as writers , bloggers or journalists before transitioning into the world of copywriting.

It’s also possible to become a copywriter through degree and diploma courses in creative writing , marketing and communications . Such courses can help people learn about copywriting while gaining valuable skills at the same time.

Misconceptions About Copywriting

The most common misconception is that copywriting isn’t a real career. Because it’s mentioned in many YouTube videos and on blogs, people often think that copywriting is an easy way to make money online.

Yes, course there are many course’s on how to do this, but copywriting is much deeper than an online side hustle. It’s also not easy, but if you are up for the challenge give it a chance before writing off this profession.

Is There a Demand For Copywriters?

As retail moves online more and more, the need for skilled copywriters is rapidly growing.

Think about Amazon by itself. The amount of copywriters that are hired for product listings are more than you think.

There are so many opporunities out there for copywriters.

How do beginners learn copywriting?

There are a number of ways that people can learn copywriting.

The most common way is through learning from others, either by working with a mentor or joining online courses and online communities.

Other options include going to college for a marketing education, getting an internship at a marketing or advertising agency and reading books on copywriting directly.

In a lot of cases you can learn most of what you need on YouTube or through google. Just type in a question and a video of a YouTuber giving an answer will pop up.

When getting without a college education you should sign up to Upwork and Fiverr and do it for very cheap to begin your copywriting career.

This will allow you to build your skills and get better in order to earn more later on.

What is the Difference Between a Copywriter and a Content Writer?

A content writer is someone who writes content for websites, social media posts, blogs, etc., whereas copywriters are responsible for writing promotional material such as adverts, brochures and newsletters.

If a copywriter does write blog posts it’s a blog post with a sale in mind. They will rarely write just informational blogs.

Can you make a living copywriting?

When starting out it’s more of a side hustle but once you get good at it, you can make it your living.

You just have to be patient. Don’t give up your day job until your absolutely sure you can go all in and make your living out of it.

Is copywriting saturated?

The funny thing is, copywriting is talked about a lot on social media, YouTube and all the online side hustle courses, so it seems saturated.

But the reality is not many people actually go after it once they find out it takes time and effort.

Most people looking for opportunities to make money online or in general want something fast without putting in the work. This means most people that start copywriting stop soon after they start.

Why You Should Give Copywriting a Chance

If you enjoy writing, copywriting may be the ideal side hustle for you.

You’ll need to develop your writing skills and learn about marketing, but it’s a great way for you to earn money on the side or even make a living if you’re willing to put in the effort.

Conclusion:

Copywriting is a fantastic way to make money online and a great career in general. However, it’s not easy and takes time to become good at it.

We hope you found this blog post helpful. If so please share it on social media and with friends and family!

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Is Copywriting a Good Career? (Explained)
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