Can You Have Multiple Stores On Shopify? (Explained) -

Consumer behaviors have changed for the better in the last three years. The number of people who shop online is increasing at a rapid pace. Success in your online store may lead to the desire to diversify your product line and sell in other markets. As a result, you might consider opening a second Shopify store to better suit this purpose. One of the often-asked questions is; Can You Have Multiple Shopify Stores?

This article has the answer to this and several other related questions. You will also learn how to create and maintain multiple Shopify stores and learn how to overcome the difficulties of running more than one Shopify store.

Can You Have Multiple Stores on Shopify?

Yes, a single email can contain numerous Shopify stores. However, you cannot have several Shopify stores on the same account. If you wish to create multiple Shopify stores, you must have different Shopify accounts for each store.

You can also create multiple stores using a Shopify Partner Account, but each store will require its admin login. For instance, if you want to run two separate Shopify stores, you can create one using the main domain name and the other using a subdomain.

How do I set up multiple Shopify stores?

Follow these steps to set up multiple Shopify stores.

Step 1 – Creating and Configuring Shopify Stores

If you’re new to Shopify and don’t currently have any stores, you can get started by creating a new Shopify account. Each subsequent store is set up in the same way. It’s advisable to retain the same email address for both stores to keep all communications in one location. You can set up a filter for your email inbox for each store to keep everything in order.

Step 2 – Ensure That Each Store Is Search Engine Optimized

If you offer your products in multiple countries, you’ll need to do SEO optimization for each store. This will ensure that the store is relevant to the audience it serves. For instance, if your market segment is in North America, you’ll need a different SEO for the USA and Canada. Each of your primary markets will be looking for unique products, which means that your stores will be using different blog topics and keywords. Using Local SEO keywords will ensure that your website is more successful in its region.

You can also install Google Analytics for each store to help you understand the consumer trends in that region. Furthermore, you may use country-specific specials, promotions, and local service sites to help visitors discover your business.

Step 3 – Put in Place A System for Tracking Inventory in Real-Time

You should have an inventory management system to keep track of your supply levels. This enables you to monitor demand and guarantees that you always have sufficient merchandise available to meet your customers’ requests. Utilize popular Shopify tools such as Stock Sync to receive low-inventory warnings and regular stock updates.

You can also integrate this inventory data into your store to provide customers with a view of your inventory.

Your clients will appreciate the assurance that your store always has adequate inventory to sell them. They will also appreciate the ability to swiftly determine which items are in stock and which are not. Increased visibility may even result in increased sales as shoppers feel the need to purchase swiftly selling products.

Step 4- Consider Purchasing A PIMS (Product Information Management System)

When you create numerous Shopify stores and attempt to keep track of multiple SKUs, you may become confused about which products belong in which store. Organizing your product’s details for both stores might be incredibly difficult. To start, you must determine which things should go where.

A PIMS centralizes the management of product information for your e-commerce company. It then organizes, updates, and displays that information across all your stores, resulting in uniform data that is updated in real-time independent of how you display product information in each store.

Step 5 – Organize Orders Using a COMS (Central Order Management System)

It isn’t easy to keep track of all the information when managing orders from numerous stores.

Handling multiple retailer purchases and returns is simplified when you centralize your order management. There is no better way to keep track of your order than using a COMS app like ShipHero.

Step 6 – Streamline Your Customer Service Operations

To keep track of all your customers’ questions and orders, you need to have an all-in-one customer service system. Additionally, it enables you to track and incorporate client feedback into the product development process.

You can use email or a ticketing system such as Zendesk to keep track of client support tickets across multiple stores. Using Zendesk is a simple and effective way to handle customer service issues.

Customers are more likely to stay with you if you put in place a system that makes it easier for them to communicate with one another.

Step 7 – Identify Shopify Apps for Your Needs

There are plenty of Shopify apps that can help you manage multiple stores. Backing up and duplicating your shop’s content is easy with tools like Rewind Copy. For more useful tools to help you run your business better and enhance your customers’ purchasing experience, visit the Shopify app store.

How much does it cost to have two stores on Shopify?

Having multiple Shopify stores might be expensive, depending on your strategy. As we’ve seen, there are two ways to manage multiple Shopify stores:

You can use different Shopify accounts to set up multiple stores.
You can also go with Shopify Plus.

The first choice will cost you a subscription charge multiplied by the number of stores. If you’re on a $29/month Shopify subscription, you’ll pay $58/month for two stores. On the other hand, Shopify Plus plans are customizable but start at $2000 per month.

Can you have multiple Shopify stores one email?

The versatility of Shopify allows you to set up several Shopify stores using one email address. Each of these stores will have a different plan. This gives you the convenience of having all of your mail forwarded to a single location. You will, however, need to log in to each account separately.

Can You Add Multiple Domains to One Store?

It’s only possible to have one primary domain on Shopify. On the other hand, you can link your account to an unlimited number of domains. Note the difference between having several domains and various Shopify stores. Having many domains is simply a way to attract more customers to a single location.

Tips for Managing Two Shopify Stores at Once

Managing several Shopify stores might be a challenge, but it shouldn’t stop you from expanding your business! To make managing a multi-store plan easier, adhere to these recommended practices.

Ensure that each site is optimized for its own unique needs

Product information, content, and site design should reflect the differences across your Shopify stores if they represent various brands or are aimed at different clientele. It’s a good idea to think about what keywords each market is searching for. It would be best if you spoke your clients’ language. You can use A/B testing software to determine which copy of your website converts the most customers.

Improving Order Management Through Centralization

Fulfilling orders from several sites is challenging when running many stores. However, if you centralize where orders are fulfilled, you will manage orders more easily across all your Shopify sites. Your drop shipping, fulfillment, returns, and customer service processes should all be the same.

Maintain Up-to-Date Inventory

If you’re selling similar products across several stores, your inventory must be up to date in real-time across all these platforms. Keeping track of your inventory in real-time ensures that you never oversell.

Consider the use of eCommerce system integration software

The best practices you’ll see here all boil down to centralizing your data, whether it’s your customers, orders, inventory, or things. Using an eCommerce integration software makes it easier to manage your Shopify stores.

Keep your product descriptions up to date

The layout of your product information likely varies across your many Shopify stores. Reorganizing product details for each website necessitates additional effort and time. Product information management may be a significant headache for retailers if it isn’t done correctly. This leaves you with Inaccurate and chaotic data. Consider using a central repository for all their product information. It’s easy to publish accurate data to multiple Shopify stores from a central location.

Conclusion

For most Shopify sellers, one store is sufficient for product sales. However, there are instances when opening another location is useful for additional sales potential, improved placement, more targeted marketing efforts, and so on, resulting in improved overall outcomes.

However, it comes with its own set of obstacles that might lead to failure if not factored in. Think about your long-term business goals and strategy, as well as the resources you have at your disposal, before setting up multiple Shopify stores. Acknowledge the risks and be confident in your decision. Remember that Shopify provides several wonderful tools to assist you if you are certain about this.

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