Being an affiliate marketer for Amazon is a very popular business model. It’s probably THE most popular affiliate marketing program in the world as many bloggers and youtubers use it to monetize their traffic.
However, one of the most common questions is… “Does Amazon pay for clicks?”
In this post, I will try to answer this question in a very thorough and complete way so you can have a better understanding of how Amazon handles their payment structure.
Answer To The Question Does Amazon Affiliate Pay For Clicks:
Although there are plenty of pay per click affiliate programs, Amazon Associates is not one of them. You will only get paid commission when people buy through your link. The best part about the Amazon Associates program is that the person doesn’t have to necessarily purchase the thing they clicked for. If they make a purchase within 24 hours of clicking your link, you will still get commission.
Nevertheless, It’s very important for you to know that the number of clicks does not influence your payout or account standing in any way whatsoever. You will only be paid by Amazon if someone purchases through the links on your website.
Although you don’t get paid per click there is a metric called Earning per click which gives you an idea of how many people clicked on your links and how much money you would’ve made if they bought the product through your link.
There is a misconception that earning per click means you get paid per click but it’s not true. It only gives you an idea of how many sales you get in comparison to the clicks.
Why Is Getting Clicks Important Being an Amazon Associate?
Although Amazon Associates get paid only by commission, it’s still very important for you to get traffic. Because the more visitors you get on your website the better products you can recommend and bring affiliate sales to Amazon.
As an affiliate marketer, the goal of every campaign should be getting qualified traffic that makes a purchase after clicking on a link. The more visitors who make a purchase the more commission you will make.
What if You Get a Lot Of Clicks But No One Is Purchasing Items?
There are many reasons why people don’t buy when they click on your link.
Some of them may be:
The product may have limited stock available which and it went out of stock when the person who clicked on your link decided to try and purchase it. The visitor might not have enough money to buy or maybe they just changed their mind. There are many reasons why visitors don’t make a purchase, but the only metric that matters for you as an affiliate is to earn commission if they buy.
Ways To Generate More Clicks To Your Affiliate Offers
Try and promote up and coming products:
Don’t choose products that might have 1,000s of reviews. Try to promote products that are new and do not have many reviews because then you will be able to compete with other affiliates.
If a product you want to promote has 1000’s of reviews, one smart strategy would be to choose an underserved topic in regards to that item, write about it while putting your affiliate link within the blog post.
Writing about underserved topics about the product will allow you to get traffic.
Use Google to look for an unaddressed subject, and the first search result will be a forum. Once you’ve found one, attempt to produce a 1000-word blog post about it.
Are Pay Per Click Offers Better Than Amazon Affiliate Marketing?
There are many different types of affiliate programs and there is no general rule about which one is better. It all depends on your niche, the products you want to promote and what you would like to achieve with your website.
Your content style can definitely determine which one you should use. If you have mostly informational content, pay per click can actually work better for you. It can also depend on what your readers are looking for.
If you have mostly product review or shopping comparison content then Amazon is the way to go as it will give people more of what they are looking for.
What Kind Of Niches Are Better For The Amazon Associates Program?
Hobby Niches:
People are passionate about all types of hobbies including cooking, sports, outdoor activities etc. If you have a hobby blog then choose products in your niche and promote them through the Amazon Associates program.
Money and Finance:
Since Amazon has so many products no matter what area you are in, it’s a great way for affiliate marketers to get started. You can select products related to mortgages, credit cards, loans etc.
Technology:
Amazon offers plenty of high quality online courses and certifications which you can promote through the Amazon Associates program. If your website contains technology related content, you should definitely give it a go.
Home and Garden:
Since Amazon is known for its wide variety of products people often search for things related to their homes on the site. If your website contains home improvement articles then using relevant products in this niche through the Amazon Associates program could be good idea.
Fashion:
With more than two million fashion products on Amazon, it’s a great place for affiliate marketers to promote related products.
Health and Fitness:
What are the pros and cons of using Amazon Affiliate links for your website?
Pros:
Since Amazon is such a big site it can give you great exposure to many different products, which means more affiliate sales.
It’s the most trusted e-commerce web site in the US, so it shouldn’t be a problem for your visitors to trust that you are sending them to a genuine website.
Cons:
As an affiliate marketer, you need to have high quality content on your website and providing this can take time. If you’re not willing to do this it might be better to try other affiliate programs.
Conclusion:
Amazon is one of the most popular sites on the internet and offers a huge selection of products. It’s therefore not surprising that affiliate marketers are using it to promote items related to their niche.
We hope this blog post gave you valuable information in regards to the question does Amazon pay affiliates for clicks.
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