Do Instagram Fan Pages Make Money? (What You Need to Know)

Do you want to start an Instagram fan page, or already have one, but aren’t sure if they can generate you an income?

Instagram fan pages can be monetized granted you use the right approach and have enough patience and willingness to put in the work to make your fan page more popular. These fan pages can be used for influencer marketing; by which you gain money through advertising other brands on your stories or posts.

Along with answering ‘Do Instagram fan pages make money,’ this article tells you all you need to know about making money through a fan page, and how to do so if you already own one.

How can Instagram fan pages be used to make money?

Instagram fan pages are mostly started by fans who feel very strongly about a celebrity, be it an actor, actress, or sports personality. These sorts of pages usually get recognition and popularity very quickly because of the many fans of the same celebrity.

Even though there is a lot of competition between fan pages, people use strategies to differentiate their pages from others, making theirs stand out. This gains them more active followers which they can use as customers for marketing a product.

Recently, many of the fan page owners on Instagram with a large following base, reach, and impact has tried diving their hands into monetizing their pages, but bear in mind, that it’s not as easy as it seems. Building your page so that brands and other pages want to market themselves through you can be tough if you don’t know where to start.

Along with that, a good approach, a steady number of engaged followers, how to expand your follower base, and how to approach brands and offer them promotions and deals are all the things that can generate income through a fan page.

How to generate a steady income through Instagram fan pages?

Generating an income through an Instagram account may sound like a piece of cake, but there’s a lot of work that goes into it. Here, we’ll list all the ways to earn a steady income through an Instagram fan page:

1. Affiliate marketing

2. Sponsorships

3. Becoming brand ambassadors

4. Cross and paid promotions

5. Making promotional packages

6. Charging according to engagement

7. Marketing your account on stories or posts

8. Getting in touch with the right audience

9. Steady number of engaged followers

10. Approaching the fan page related to brands

11. Reaching out to brands and websites

12. Doing collaborations

13. Selling your product

First of all, to start earning money through your fan page, you first need to judge your fan page and see if it has enough active and engaged followers for you to start doing promotional ads or marketing other brands on your page. It’s important to note that, quality matters more than quantity in the case of Instagram followers.

Using those loyal followers, people can gain money through a fan account, how?

Think of your followers as a customer base, and yourself as a marketer or someone who can influence their choices. Now, using that influence, you can advertise or market another brand or even your products in an attractive enough way for your followers to think that yes, this is a product that they may be interested in, enough to maybe even purchase it for themselves.

By using their influence, or rather, their Instagram page’s influence, they can influence the choices of their followers, and this is something the brands that want to market their products take advantage of. Not to worry, this isn’t an unethical practice, since you’re just acting as a bridge between the buyer and the seller.

First of all, you should market your page on either your stories (saying you’re doing promotions) or by reaching out to brands that you think might be interested in getting their products promoted through your page. If you have a sports celebrity’s fan page, work smart and try to reach out to brands that sell sportswear or something akin to the sort.

Make your promotional packages and rates reasonable enough, if you’re just starting and have a smaller fan base since the rates can increase according to your page’s engagement. By using affiliate marketing to increase your turnover, or even offer to become a brand ambassador if the promotions are going well for the business.

These sponsored stories and posts can get you not just hundreds, but thousands of dollars if marketed the right way. You can even do collaborations and introduce or sell your products but that would not be recommended since the market is already so saturated and hard to enter.

How to increase your fan page’s engagement?

Notice how we aren’t telling you how to increase your followers, but the engagement. This is because followers will not get you more paid promotions and sponsorships, it’s the amount of engagement that will do so.

Most pages prefer using tools to gain more followers under the false illusion that they will be able to increase their page’s reach and impact that way and thus get more paid or cross-promotions. This is not the case, brands know when they’re getting the traffic directed to them from the fan page and pay you accordingly, so quantity doesn’t matter, quality does.

Learn to keep your followers engaged by regularly posting stories, reels, and posts, or by using hashtags, polls, and questions, anything to keep in touch with your audience. You can also use strategies like commenting clever stuff on bigger pages to get attention or using apps like Cleanup which follow and unfollow pages that are not adding much value to your fan page.

What not to do while trying to monetize an Instagram fan page?

Don’t put up paid promotions very often. The followers are here for the celebrity your fan page is about, and they’d get annoyed and unfollow you if all they see are paid promotions and sponsorships.
Don’t buy followers, as they’re fake followers who do nothing to increase your reach, impact, engagement, or performance.
Don’t actively unfollow pages you’ve followed for a follow back, as they can now tell if you’ve unfollowed them and are likely to do the same to you.

Conclusion

Instagram fan accounts are a great way for you to start making some money, be it for financial independence purposes or just to earn some extra cash on the side. By now we hope you know how to build and market your fan page to reach brands that want you to promote their products, thus earning you a clientele and steady income.

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Do Instagram Fan Pages Make Money? (What You Need to Know)