YouTube Premieres lets you notify your subscribers that you have a new video available to watch. When you do a Youtube premiere it lets shows a screen almost as if you posted a video already and it tells people the time your video will be up.
Does this affect views? Does it help or hurt your views? In this blog post we will go over what Youtube Premieres affect and how they affect views.
Answer To The Question Do Youtube Premieres Affect Video Views:
Youtube premieres do help some channels grow faster. One of the biggest reasons is the Youtube algorithm really takes into account early engagement. When you do a YouTube premiere people who have their notifications on for your channel will get notified when your video will drop.
This will make early engagement with your video more likely, which will boost your video.
YouTube premieres tend to help channels grow faster than they would have if the video did not have a YouTube premiere. Keep in mind this does not mean that every time you do one of these it will double your views, it just means that on average they tend to get more engagement than your non-premiered videos.
The thing is though, Youtube premieres help medium and larger channels more than it will help a brand new channel. A brand new channel doesn’t really have a lot of subscribers that have notifications turned on. This means they will not get as many early views and the effect of the YouTube Premieres not as prominent.
So early on in your Youtube journey don’t worry too much about premiers until you have a couple hundred subscribers and you get some people to turn on their notifications for your channel.
How Long Can you Set a Premiere To Drop On Your Channel?
You can set it for a couple hours or for a couple days. Keep in mind if you set it for a couple of days your audience is able to like and comment on the video before it even drops. This will give you a massive headstart when it actually does.
Pros and Cons Of Youtube Premieres
There are a few pros and cons of using Youtube premieres. Lets go over the pros First:
Chat Box
The chat box is one of the biggest advantages to Youtube Premieres, it allows you to keep your audience around for a longer portion of the video. Retention rate on YouTube is one of the biggest tests Youtube has when it comes to whether they push your video to a larger audience or not.
If you do a regular video, you can’t have a conversation with the audience that is watching and keep them around for longer. If you do a YouTube Premiere then they are able to chat with you throughout the video giving them one more reason to stay around. This will lead to better retention rates which is something that Youtube likes.
Early Engagement
Likes and comments are what keeps your video trending, this is something Youtube likes. When people like and comment on your videos it tells youtube that your audience likes the video. When you do a Youtube Premier you’re more likely to get early engagement with the video (As stated above).
Below Are The Cons Of YouTube Premieres:
Can’t Rewind If Late
If a subscriber is a few minutes late to your premiere they can’t go back to the beginning of the video. This is one of the biggest problems with doing YouTube Premieres, if your subscriber misses it they miss it. With a regular video once you press play you can rewind to the beginning and catch up.
Don’t Do Much For Smaller Channels
Youtube premieres are great for channels that already have some momentum behind them, but they aren’t great for channels that don’t have a lot of subscribers. The reason being is that they won’t see much early engagement with their video.
If you have a new channel and want to increase subscribers fast, try utilizing the Youtube shorts feature which will get you out there much quicker.
Should You Use Youtube Premieres For Every Video?
As stated above, it depends on the size of your channel. If you have a brand new channel then your audience probably won’t be that into your videos early on.
This will mean that they won’t engage with the video early which means it won’t trend as fast. However if you’re using premiers for larger channels there is no reason not to use them every single time you come out with a new video.
One thing to keep in mind is that people may not like all the notifications they get when your premiere reminds them every so often. So it may be smart to test it a few times an see if you get any negative reactions.
The last thing you want is for people to unsubscribe from your channel because you’re spamming them with notifications.
How Does Retention Rate Help Youtube Videos?
Retention rate helps with your Youtube videos because the more people stay on your videos the more YouTube will put your videos on the recommended page. So you may realize blog posts that have the highest retention rate on your channel may also have the most views on your channel as well.
Not only does retention help with recommended videos, when you search for a certain keyword, Youtube will recommend videos based on average watch time. This is a good idea on their part because the longer people are watching the better the video must be.
How many subscribers do you need to premiere on YouTube?
There is no min or max number of subscribers you need in order to use Youtube Premieres. There is an option to set a video preview of the premiere but you can only do this with channels over 1000 subscribers, otherwise you have to use a thumbnail type picture.
Conclusion
We hope this article gave you a better idea of what YouTube Premieres are and when they’re useful. Share this blog post on social media or leave a comment below if you found this interesting.
It is important to note that Youtube Premieres don’t make your video grow, but they can help it grow faster than your non-premiered videos.
This allows you to get faster results for your videos and it helps them get delivered faster by Youtube.
Not every video should have a premiere, only use premiers on medium-to-large channels that already have some momentum behind them (100+ subscribers). Doing premiers on new or smaller channels will not gain much traction within the first few minutes as these subscribers haven’t turned notifications on for your channel.
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