Instagram is getting with the times and rolling out more and more video content. This is good news for users and businesses alike, as video content tends to be more engaging than other forms of content. But it also raises the question: how much does Instagram pay for 1 million views?
Monetizing your view on Instagram is relatively new, so getting accurate numbers could be hard. In this blog post, we will discuss what we know so far about how much Instagram pays for 1 million views.
How Do Creators Make Money With Their Views On Instagram?
There are many answers to this question. It may sound simple, but it really all depends on the creator, the content, and the audience. A few key factors will help you determine how much money you can make from your Instagram views.
Below we will get into HOW creators can make money on their Instagram with many views.
Paid Posts
One way that creators make money on Instagram is through paid posts. This is when a brand pays a creator to post about its product or service. The amount of money a creator can make from a paid post will depend on the size of their following, their engagement rate, and other factors.
The reason why we’re including this in the amount of money you can make per 1,000,000 views is that chances are you’ve been noticed from the number of views you get which brought those brands to you. So when you want to calculate the amount you make per 1M views, paid posts need to be included.
Instagram Reels
Instagram Reels is a relatively new feature on the app that allows creators to post 15-second videos. These videos can be edited and include music, effects, and other creative elements.
While Instagram Reels is still fairly new, creators can get paid to post these videos. The amount of money a creator can make will depend on the same factors as paid posts (following size, engagement rate, etc.). They rolled out a test where they would give creators the chance to make up to $35,000 for 58 million views. As of recently, they made it even harder to make money with reels and it is now set for $35,000 for every 359,000,000 views.
As you can see when it comes to Instagram Reels, it may be hard to make a lot of money. You would need a whole lot of views and followers in order to do so.
Products Sales Or Affiliate Marketing
If you’re selling products or using affiliate marketing, each view can turn into a profit. The amount of money you make will depend on your conversion rate (the number of people who buy your product or click on your affiliate link).
Conversion rates will vary depending on the product, the audience, and other factors. However, if you have a good conversion rate, each view could turn into a significant amount of money. This is another factor you can take into consideration when it comes to $$ per 1M views.
Brief Answer To The Question How Much Does Instagram Pay For 1 Million Views?
Now that we have gone over the above information, you can assume that it’s not an easy answer and that it really just depends on the person, their content, and their audience. Making money on Instagram is less predictable than on other platforms, especially on YouTube.
There are a few key factors to take into consideration when you’re thinking about monetizing your views on Instagram which we will go over below.
What Are The Important Factors When Trying To Make Money With Instagram?
Follower Count
The follower count is the first one for obvious reasons. The more followers you have, the more people will see your content. Additionally, if you’re working with brands or doing paid posts, they will most likely take your follower count into consideration.
Some tips to get more followers:
- Use hashtags
- Post-high-quality content
- Engage with your audience
- Use Instagram Stories
- Run giveaways or contests
Engagement Rate
The next most important factor is engagement rate. This is the percentage of your followers that engage with your content (likes, comments, views, shares, etc.).
A high engagement rate shows that your audience enjoys your content and is more likely to see your content in their feed.
There are a few factors that can affect your engagement rate:
- The quality of your content
- The time you post
- Your audience
- Frequency of posts
Niche
Niche is almost the most important one. If you’re not in a niche with products that cost good money, you’re going to struggle a little bit when it comes to making money.
Some good niches to make money include:
- Fashion
- Finance
- Tech
- Beauty
- Health and fitness
- Travel
- Food
- Parenting
As Instagram figures things out, the monetization methods and opportunities will continue to change. When you think about monetization on YouTube, the highest CPM’s are niches that involve money such as fashion, finance, and tech.
Instagram will probably pay out the most in these niches as well because companies have the most ad revenue to spend. That being said, don’t give up if you’re in a different niche! There are still opportunities to make money.
Is There a Minimum Amount Of Followers You Need To Make Money?
technically all you need is a couple hundred followers to make money on Instagram but it definitely won’t be a lot.
As we’ve talked about, the more followers you have, the more opportunities you will have to make money.
That being said, it all depends on the concentration of your followers. If you have a small number of highly engaged followers, you can still make decent money.
It really just comes down to working with brands that are willing to pay for your engagement or selling products to that highly engaged audience.
Conclusion
So as we’ve seen in this blog post, there is no true answer to how much Instagram will pay you for 1 million views. It all depends on various factors such as your niche, engagement rate, and follower count.
We hope this blog post helped you understand a little bit more about how you can make money on Instagram! If you have any questions, feel free to leave a comment below.
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