Instagram is a great tool for businesses and Influencers. They both rely on posting pictures in order to engage with their audience and promote their products or services. But one thing that can be frustrating is when you post a picture on Instagram and the quality of the picture is significantly lower than what it was when you originally took it.
This can happen for a variety of reasons and understanding why it occurs can help you avoid any frustration in the future. In this blog post, we will figure out why Instagram lowers picture quality and some tips on how to avoid it.
Brief Answer To The Question Why Does Instagram Lower Picture Quality:
It comes down to storage. If they let every picture be high-resolution, it would take up a lot more space on their servers. So Instagram automatically lowers the quality of pictures when you upload them in order to save space. This is called compression. You may be wondering how to avoid this if you want to post a high-quality picture on Instagram.
below we will go over some tips.
If you’re uploading a vertical image you want it to be 1080px by 1350px.
And for a square image, you want it to be 1080px by 1080px.
Using these sizes will make sure the image quality is not significantly lowered when you upload it to Instagram.
If you don’t upload at these sized, Instagram will compress your image twice. One of the aspect ratio and the other just for uploading.
What Are Some Other Ways To Make Sure Your Picture Quality Is Not Low?
As an influencer or a business you want to make sure your pictures look as high quality as possible to help with branding. Here are some other ways you can make sure your picture quality is not low:
Consider Getting a Camera With a Higher Resolution
The first thing you should think about is the camera you’re using. If you want to avoid any compression, you need to make sure you’re using a high-resolution camera. This way when you take the picture and upload it to Instagram, there isn’t as much of a quality difference.
Use Professional Editing Software
If you’re not using a high-resolution camera, don’t worry. You can still avoid compression by using professional editing software. This software will help improve the quality of your picture before you even upload it to Instagram.
Use Good Lighting In Your Photos
Another way to make sure your pictures look high quality is by using good lighting. If you take a picture in low light, it’s going to be more difficult to avoid compression. But if you take a picture in good lighting, the chances of your picture looking compressed are significantly lowered.
Can Instagram Stories Be Blurry As Well?
Yes, if you’re not cautious, Instagram Stories can be blurry as well. This is because Stories are compressed just like regular photos. So if you want to avoid any blurriness, make sure you use the same tips as above.
Is there Anything Else Than Can Effect Your Story or Post Quality?
Internet Connection
Internet connection can effect the quality of your picture as well. If you’re trying to upload a story or post with a low internet connection, it’s going to take longer for the picture to upload. And during that time, the quality can change.
This is because Instagram will lower the quality to ensure the post gets put through and doesn’t get stuck. So if you want to avoid this, make sure you have a good internet connection before uploading anything to Instagram.
How New Your Phone is
The newer your phone is, the better chance you have of taking a high-quality picture. This is because newer phones have better cameras. So if you’re using an old iPhone, it’s going to be more difficult to avoid compression.
But if you have a newer phone, you should be able to take a high-quality picture without any issues.
Conclusion
If you’re an influencer or business that relies on Instagram to promote your products or services, it’s important to understand why Instagram lowers picture quality. By understanding this, you can avoid any frustration in the future. Additionally, we went over some tips on how to make sure your picture quality is not significantly lowered when you upload it to Instagram.
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