Do you like sports, music, or TV shows? If you do, chances are you’ve seen somebody on YouTube reacting to something. Reaction videos have become quite popular on YouTube and it seems that there is no limit to what you can react to. But, do reaction channels make money?
Yes, you can. That is if you’re approved for the YouTube partner program. Once you’re accepted, you’ll have access to the YouTube monetization tools. With these tools, you can add ads to your videos and earn money every time someone views or clicks on an ad.
However, it’s important to keep in mind that you need to add value to the viewer in order to monetize your videos. So, in order to make money from reaction videos, you’ll need to create high-quality and engaging content that your viewers will love.
What Is Defined As Adding Value In Your Reaction Video?
When it comes to adding value, it pretty much means provide new insight or perspective to what’s being reacted to. For example, if you’re reacting to a movie trailer or a sports game, you might share your thoughts on the overall story, characters, acting performance, etc.
If you’re reacting to a music video, you may try and decipher what it’s about in order to give your audience some perspective on the message or theme. And if you’re reacting to a TV show, you might share your thoughts on the storyline, characters, cinematography, etc.
The key is to talk more than the content you show. Don’t react to the video in real-time, but rather take a moment to pause and reflect on what you’re watching. This will help your viewers connect with you more, which can ultimately lead to more views and higher earnings from your monetized reaction videos.
What Could Protect You From Getting Demonetized As a Reaction Channel?
The best thing you could do, is reach out directly to the creator you plan on reacting to and seeing if they’re ok with you doing so.
If they say yes, you’re pretty much covered in terms of getting your videos monetized.
However, even if you do get permission, you should still go above and beyond to give value to your viewers.
The next thing you could do is research Fair Use. Here are the guidelines of Fair Use, so you could dive into these to see if your reaction videos fall into these guidelines.
Why Do People Like Reaction Videos?
People like to see reactions to the things they enjoy because it gives them a different perception of things. They enjoy reaction videos even more if the person is funny, and has a good personality.
That’s something you should keep in mind for your own videos – make sure you’re bringing something unique to the table and engaging with your audience. This is what will help you monetize your reaction videos.
One of my personal favourites is No Life Shaq as he is hilarious and provides a different perspective on things while also being very easy to relate to!
However, each niche of reaction videos is different. Some will tend to be more serious. For example, a finance expert reacting to someone who spends a lot of money on luxury items. Others may be more entertaining, such as a comedian reacting to a viral video of someone doing something funny or silly.
Do You Need To Show your Face For Reaction Videos?
In most cases, you should. But it isn’t necessary.
Not showing your face could be boring for people and the only way your videos will get views and make money is if you’re able to connect with your audience, and give them expertise that they can’t get anywhere else.
One successful channel that does this is called CinemaSins. They do movie reviews without showing their faces, but their feedback is so good, people still enjoy watching their videos.
How To Make Reaction Videos That People Will Crazy For
Now that we answered your questions, it’s only right to share some tips on making reaction videos that people will love.
Make Facial Expressions and Sounds: One of the most important things to keep in mind when making reaction videos is that they should be fun and engaging. This means using facial expressions and sounds to convey how you feel about what you’re reacting to.
Bring Your Own Perspective: Another key element of a successful reaction video is adding your own unique perspective. Don’t just look at what everyone else says, try and make it as natural of a reaction as possible.
Make Sure You Speak Up: You have to speak to be heard. If you pay attention to the best reactors, you’ll realize they really know how to speak up.
React To Trending Things: Google Trends is a good way to see what’s popular in your niche. If you react to rap music, type rap music in Google trends. This will give you a list of things that are rising within the niche (see below).
As you can see, the things above are breaking out within the rap music niche and are getting a lot of interest. So by reacting to these things, may help you get more views and get more subscribers.
Let’s do one more niche, just to show you how it would work. For this one, let’s use basketball.
Basketball Bros is up 350%, so whatever that is, it may make sense to do a reaction video about it.
Listen To Viewers Comments: Last but not least, you want to listen to what your viewers have to say. After a while, if you get enough subscribers, you will get requests in the comments. You should do your best to honor those requests, even if they’re a lot.
Can You Monetize Reaction Videos In Other Ways?
There’s always an obsession with the coveted YouTube Partner program. So many people are obsessed with being accepted and being able to monetize with ads. What if I told you there were other ways to make money reacting to videos other than YouTube monetization.
How To Monetize Reaction Videos Without Adsense
Sell Merch: The first method we’ll talk about is selling merch. If people like your personality enough and you’ve branded yourself in a certain way, selling merchandise should be very easy. Usually, creators make shirts using slogans or words they frequently use in their videos. The best part is, you can have that merchandise advertised under a video. It’s called a merch shelf.
Get sponsors outside of YouTube: Many people give up the idea of making money on YouTube after they fail to get monetization. However, little do they know if you’re getting a lot of views to your videos, you could get sponsors from outside the platform that pay you to promote them. You’ll often hear creators say, “this video is sponsored by”, in the middle of their video. So if your channel is getting a lot of views and you’re unable to monetize, try and go this route.
Patreon: Patreon is another way to monetize your content. It’s basically a platform where people subscribe to content. You would have to find a strategy in order to figure out what perks people will get when they sign up to your patreon, but if you figure that aspect out you could make some good extra money.
Conclusion
So now you know you could monetize reaction videos (if done properly). Instead of sitting around wondering, it’s time to get out there and try. It may not be perfect at first, but you will learn from your mistakes. The only way you could get better is by DOING!
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