When you are looking to make money online, there are many different ways to do it. One way is affiliate marketing. The other is CPA or cost per action.
Which one should you choose? Let’s find out!
- What is Affiliate Marketing
- What is CPA or Cost Per Action?
- What Are The Pros and Cons of Affiliate Marketing?
- What Are The Pros and Cons of CPA Marketing?
- CPA vs Affiliate Marketing (Which Should You Choose?)
What is Affiliate Marketing?
Affiliate marketing is a system of online advertising where you earn money by promoting someone else’s products.
The best way to think about affiliate marketing is as becoming the middleman between an advertiser and their audience. You would represent one side, bringing visitors from another site onto your own site that will eventually be performing some type of action (such as buying a product or service).
This can happen in many ways including: Blog Posts, uploading banner ads, emailing offers directly to subscribers on behalf of a company, posting links on social media sites such as Facebook or Twitter, etc.
What is CPA or Cost Per Action?
Cost per action is a marketing strategy that assigns a certain value to an event, such as signing up for the company’s newsletter.
This kind of cost-per-action model can also be called “pay per lead.”
The advertiser would pay you based on how many people take some predetermined action (such as clicking on your website or buying something) and completes it successfully. When someone responds by completing this type of goal, they are considered a qualified leads under this paradigm.
CPA allows advertisers more control over what their potential customer experiences before purchasing goods from them which makes it more attractive than affiliate marketing in most cases because there is less risk involved with CPA campaigns.
What Are The Pros and Cons of Affiliate Marketing?
Pros:
-With Affilate marketing there is no cost to entry. You can go at it as much as you want without losing money and find out what works for you.
-If you get good enough you can literally work from anywhere while getting paid.
-If you’re passionate about the affiliate marketing niche you’re in you can do what you love every single day. There’s nothing better than this.
Cons:
-Patience: While doing affiliate marketing it may take a very long time to be successful.
-Competition: There is a lot of competition in the affiliate marketing world so it’s very hard to get noticed.
What Are The Pros and Cons of CPA or Cost Per Action?
Pros:
-Success can be seen much quicker than affiliate marketing.
-Within the networks, there are plenty of offers to choose from.
-In most cases, a dedicated account manager is assigned to you.
-The barrier of conversion is lower than when using direct sales. The process can be as simple as submitting an email, entering a zip code or clicking to a next page!
Cons:
-New affiliates often have a difficult time joining networks for success because most won’t take a new affiliate on.
-Some marketers have poor response times when you might need assistance.
CPA vs Affiliate Marketing (Which One Should You Choose?)
Affiliate marketing pays when somebody makes a purchase and CPA payments are geared toward simple actions such as taking a form or action.
CPA is easier than affiliate marketing because in CPA you’re sometimes paid for leads without even converting them into sales.
Affiliate marketing is a slow process, but it pays off over time with the right strategy. At the same time, CPA is easy for beginners without a website as you need to send traffic which needs to take simple actions like email submit or install an app.
So as far as choosing one or the other , it really depends on what your goals are and how you want to achieve them.
I don’t think you necessarily have to pick between one or the other. You can do both and see which one your better at. Just remember Affiliate marketing is more long term and CPA is more short term.
Let us know in the comments which method you like better.
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