There are many benefits to email marketing. It is a fast and efficient way to reach a large audience with your marketing message. It is also an inexpensive way to keep in touch with your customers and build relationships with them. On top of all of that, you own the audience, and no algorithm will take that away from you.
Gmail is one of the most popular email providers, so it’s only normal that a common question we get asked is “Can you use Gmail for email marketing?”
In this blog post, we will go over whether or not you can use Gmail for email marketing.
Answer To The Question Can You Use Gmail For Email Marketing:
The answer is yes. If you attach your account to GMASS or another tool, you can use Gmail for your email marketing. However, with great power comes great responsibility. If you abuse the ability to send mass emails from your personal Gmail account, you run the risk of getting your account shut down.
It’s important to note that we do not recommend using your personal Gmail account for email marketing purposes. Creating a dedicated email on an email software made for marketing purposes (like Constant Contact, MailChimp, or HubSpot) is the best way to go.
This is because you’ll have access to more features (such as automation and reporting) that will help you run your email marketing campaigns effectively. Not to mention, most email marketing software providers will have a strict no-spam policy, so you can rest assured that your emails are going to the right people.
Is it unprofessional to use Gmail for business email?
When you send an email from providers like Gmail, Yahoo, or Outlook, you are not considered a professional sender. The best thing you could do as a business is to use your website’s domain name as an email address.
This would give you a more polished and professional look. Not to mention, it would promote your website every time you send an email.
For example: If your website was “www.example.com” then your email address should be something like “info@example.com”.
Do I need permission to send marketing emails?
In most cases, you need permission to send marketing emails. You can gain permission by having people opt-in to your email list or by providing an incentive for signing up for your emails.
For example, if you have a blog or YouTube channel, you can offer a free eBook or video series in exchange for an email address.
What Are The Keys To Email Marketing?
There are a few key things you need to do to run a successful email marketing campaign:
Give Value Upfront To Get a Lot Of Email Subscribers
Giving value, like a free course or an eBook, will increase the number of people who sign up for your email list. Not only that, but it will also get people interested in what you have to say and make them more likely to open your emails.
Make Your Emails Scannable
People are busy and they don’t have time to read through long paragraphs of text. That’s why it’s important to make your emails scannable by using short paragraphs, bullet points, and clear headlines.
Include A Call-To-Action In Every Email
Every email you send should have a call-to-action (CTA) telling the reader what you want them to do next. Whether it’s checking out your latest blog post or signing up for your webinar, make sure you include a CTA so people know what to do.
Use Catchy Subject Lines
Your subject line is the first thing people see when they receive your email, so it’s important to make it catchy and interesting.
Track Your Results
It’s important to track your results so you know what’s working and what’s not. Email marketing software like Constant Contact or MailChimp makes it easy to track things like open rates, click-through rates, and unsubscribe rates.
Always Keep Testing Different Strategies
The only way to know what works is to test different strategies. Try different subject lines, calls-to-action, and types of content to see what gets the best results.
What Are The Overall Benefits Of Email Marketing?
Email marketing is a great way to connect with your audience and promote your business. Here are some of the benefits:
It’s Cost-Effective
Email marketing is one of the most cost-effective marketing strategies out there. You don’t need to spend a lot of money on advertising or hiring someone to manage your email campaigns.
You Can Reach A Large Audience
Email marketing allows you to reach a large audience with your message. There are over 3 billion email users worldwide, so you’re sure to find people who are interested in what you have to say.
You Can Increase Your Website Traffic
Including links to your website in your emails can increase traffic to your site. This is especially effective if you include a call-to-action telling people to visit your site.
You Can Build Relationships With Your Customers
Email marketing is a great way to build relationships with your customers. You can connect with them on a personal level by sharing your story and letting them know about new products or services.
Conclusion
Email marketing can be a great way to connect with your audience and promote your business. However, it’s important to use the right tools and strategies to make sure your campaign is successful.
If you’re just getting started with email marketing, we recommend using Constant Contact or MailChimp. These platforms make it easy to create beautiful emails, track your results, and automate your email marketing campaign.
Did you find this blog post helpful? If so take a look at our other most recent blog posts below:
- 9 Realistic Ways To Make Money Fast
- 9 Realistic Ways to Make Money Online
- How To Make Money Online By Sending Emails
- Can You Make a Living Off Of Amazon Flex?
- Should You Sell One Product Or Multiple While Drop Shipping?
