Hashtags started on Twitter, and have since moved to pretty much every social media platform. They are even sometimes used in everyday, casual conversation. Since LinkedIn is centered around job searching and networking, do hashtags work on LinkedIn?
You can use hashtags on LinkedIn, and they have a lot of the similar benefits of tags on every other platform. The use of hashtags on this platform is quite new, but they have already proven to help generate more eyes on content posted. Many LinkedIn users aren’t taking advantage of all the facets of the platform, leaving many profiles unnoticed.
If you have a catalog of content you are looking for people to engage in, it could be worth sprucing up your LinkedIn page and creating original posts with effective hashtags to reach a whole new audience.
Do Hashtags Work On LinkedIn?
If you choose to publish posts on your LinkedIn profile, you should be adding relevant and trending hashtags just as you would with any other social media profile. If you have a profile for a business, a brand, a product, or a service, take advantage of the vast network LinkedIn has generated by sharing information and insights there as well.
A hashtag will help add your content to a category based on the tags you use. This will help streamline where your content shows up when users are casually scrolling through their feeds.
Should I Use Hashtags On LinkedIn?
Hashtags done well are always a smart idea. Your posts can get suggested to users that may not have discovered your profile otherwise. If you are able to organically play into hashtags that are getting great results on LinkedIn, be sure to do so. Only do this when the tag itself works with what you are posting about.
Hashtags can help boost your post to search result pages, even towards the top, though that doesn’t always last for long.
How To Use Hashtags On LinkedIn
Hashtags can allow for the same boost in engagement, views, and reach as they do across other social media platforms. It’s not uncommon for users to search for specific topics of interest when they’re on LinkedIn in order to expand their network and learn about current trends in their fields.
When you’re in a rut for what to post about, searching through some of the popular hashtags can be a great source of inspiration for you. They can show you the kinds of conversations people are having on LinkedIn, and will also offer insight into what people are interested in seeing at the time.
Where Should LinkedIn Hashtags Go?
LinkedIn hashtags should be left at the end of your post on the last line. This is the most formal and polished method to help your post look more refined. With LinkedIn, you’re looking to engage a professionally-minded audience, so you want to cater to their propensity to acknowledge professional writing on this platform specifically.
How Many Hashtags Should I Use On LinkedIn?
The recommended amount of hashtags per post is between two and three per post. Using at least one in your post is better than none at all. Researching what hashtags are performing well can give you some inspiration for how to improve the quality of your hashtags.
You can add more hashtags to your post if you want to. Try not to fill up your post with too many, as it can end up looking cluttered. They will work in terms of categorizing your post appropriately. However, the LinkedIn algorithm prefers posts that have a few hashtags used in a strategic manner.
Should I Create Original LinkedIn Hashtags?
If you can come up with a hashtag that is catchy and encompasses your brand’s name, you should absolutely work it into your content. It can help create more brand awareness for you, as people will come to associate that tag with you and your profile.
People will be able to follow your hashtag as well, keeping them in the loop of what you post and what others post about your brand or business. Just be sure that the hashtag isn’t being used by another company before you try to implement it on the platform yourself.
Tips For Using LinkedIn Hashtags Well
Those who have their fingers on the pulse of LinkedIn hashtags recommend that you use at least one hashtag that is specific to your niche or field, as well as two hashtags that are related to your content and/or are trending. The two related hashtags can be somewhat broad; just be sure they aren’t too broad or don’t make sense for what you’re posting.
You can also search up hashtags or key terms associated with tags to see what’s being used in your field or niche. If you want to keep tabs on what type of content is being posted under those tags, you can actually follow a hashtag. This is definitely worth doing if you are looking to boost your LinkedIn profile.
In terms of what people are looking for when searching hashtags, they tend to type in broader, more generalized hashtags in the search functions on LinkedIn. This is why it’s important to use those tags along with ones that are more streamlined to your intended audience. You’ll be able to cast a wider net over users to get noticed by them, hopefully retaining some along the way.
How do I find trending hashtags on LinkedIn?
There are a few ways to find trending hashtags on LinkedIn. You can use the search bar on the site and type in “#hashtag” to see a list of popular hashtags. Alternatively, you can follow LinkedIn influencers in your industry and see what hashtags they are using. Additionally, there are several third-party tools that will also help you. All you have to do is Google LinkedIn hashtag tool.
These tips will help you get started on finding the best hashtags for your LinkedIn content strategy!
Final Thoughts
There is so much more to do on LinkedIn than post your resume. For instance, you can post content, ask questions, chat with like-minded people, and so much more. When trying to increase your presence, do hashtags work on LinkedIn to help you reach that goal?
As with any form of social media, hashtags have to be used strategically in order to lead to any kind of increase in eyes on your profile. If people are able to see that you have something valuable to say and are smart with your social media strategy, they are going to want to follow you to see more of what you have to offer.
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