Instagram stories is a great feature that was added a few years ago. You can do many things with stories including simply showing how your day is going, or if you’re a business you can use it as a marketing tool.
One common question is how long do Instagram stories last. In this blog post, we will go over everything you need to know about Instagram stories duration.
How Long Do Instagram Stories Last Before they Disappear Forever:
Instagram stories last exactly 24 hours. However, they aren’t completely gone forever. Once they disappear they are sent to the story archive where you can view them at any time.
How Can You Make Your Instagram Stories Last For People To See:
Instagram has a feature called highlights, which allows you to choose certain stories and save them to a separate section on your profile. This is a great way to make sure your favorite stories are seen by others even after they disappear.
To add a story to highlights, simply go to your profile page and click on the “Add to highlights” button below the story you want to add.
Repost Stories as Reels or Regular Posts
Another option for making your stories last is to repost them as either Instagram reels or regular posts.
All you have to do is share the story to your camera roll and then re-share it as a reel or post.
Can You Make Instagram Stories Last Longer?
You can’t make Instagram stories last longer. However, you can simply just re-share the story after 24 hours is up. This is good if you’re an artist promoting music, or a business promoting a product.
How To Use Instagram Stories For Your Business
There are many ways businesses can use Instagram stories. Here are a few ideas:
Showcase products in use
this is an effective way to show potential customers what your product or service can do.
Encourage customer engagement
Use Instagram stories as a way to encourage customers to engage with your brand. You can run polls, ask questions, or host competitions.
Get creative with marketing
There are endless possibilities when it comes to using Instagram stories for business. Get creative and see what works best for your brand!
Show Behind The Scenes
People love seeing behind the scenes content. Give your followers a peek into what goes on behind the scenes of your business.
Tips To Creating Better Instagram Stories
Now that you know all about Instagram stories, here are a few tips to help you create better ones:
1. Keep it short and sweet
Instagram stories are meant to be quick and easy to consume. Keep your stories under 60 seconds for the best results.
2. Add text or emojis
Make your stories more engaging by adding text or emojis. This is a great way to capture attention and tell your story more effectively.
3. Use filters
Filters can help make your stories more visually appealing. Experiment with different filters to see what looks best.
4. Use story templates
There are many story templates available online. Use these to help you create more polished and professional stories.
5. Plan your story
Before you start filming, it’s a good idea to plan out your story. This will help you stay on track and avoid rambling.
6. Add music
Adding music to your stories can make them more engaging and fun to watch.
7. Get creative
There are endless possibilities when it comes to creating Instagram stories. Get creative and have fun with it!
8. Use analytics
Use Instagram’s built-in analytics to track your story performance. This is a great way to see what’s working well and what needs improvement.
9.Add Polls
Polls are a great way to interact with your audience and get their opinion on something. You can see what they think of potential products, or get their feedback on your latest story.
Why You Should Add Stories To Your highlights As a Business
There are many reasons businesses should add stories to their highlights. Here are a few benefits:
It’s a Way You Can Categorise Products
Let’s say you’re a business that sells shoes, shirts, and pants. You can create a highlight for each type of product. This makes it easy for customers to find what they’re looking for, and also shows off your full range of products.
It Keeps Your Story Content Organised
As a business, you probably have a lot of story content. Adding stories to highlights is a great way to keep it all organised and easy to find.
Add Highlights For Customer Stories
Customers love to feel included. If you add highlights for every customer story, they’ll feel appreciated and more likely to continue doing business with you.
It’s A Great Marketing Tool
Lastly, adding stories to highlights is a great way to market your business. You can use it to showcase new products, show off customer testimonials, or promote special events.
Other Ways To Use Instagram Stories
There are a few other ways to use Instagram stories that are worth mentioning. Here are a few ideas:
Repurpose Your Store Into a TikTok Video
TikTok is a short-form video app that’s taken the world by storm. You can repurpose your store into a TikTok video and share it on your story. This is a great way to reach a wider audience and promote your business.
Connect Your Instagram To Facebook Page
There is a way to connect your Instagram to your Facebook page. This allows you to cross-promote your content and reach a larger audience.
When you share a story on Instagram, it will automatically post to your Facebook page as well.
Repurpose Your Instagram Stories Into Pinterest Posts
Another way to reach a wider audience is to repurpose your Instagram stories into Pinterest posts. This is a great way to get more exposure for your business.
This is especially helpful if your business is in a niche that is popular on Pinterest. For example, if you sell wedding dresses, you can share your story on Pinterest and reach a whole new audience.
Swipe Up Links
Last but not least, you can add swipe up links to your stories. This is a great way to promote products, blog posts, or anything else you want your audience to see.
To add a swipe up link, you need to have 10,000 or more followers. Once you have that, you can add links to your stories.
Conclusion
We hope this article helped answer the question: How long do Instagram stories last?
If you’re looking for more tips on using Instagram for your business, be sure to check out our other blog posts under our social media category.
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