How To Outsource Content Creation (Get More Done)

Creating content is an on going struggle for most bloggers. We all want to create more content, but we just don’t have enough time in the day to do everything that needs to get done. The benefits of creating great content are widely known, yet the number one reason why people fail is because they simply don’t have enough time to put towards it. The solution? Outsource!

In this blog post we will go over exactly what you should outsource and how to do it efficiently.

Let’s get started…

What Are The Most Common Things To Outsource For Content

There are many things content wise that you can outsource below are some of the most important ones:

Instagram Posts:

One of the best ways to get exposure for your page is by using Instagram. The only problem is that it takes a lot of time to get exposure and likes. An easy solution? Hire people to post for you on a consistent basis that know how to get more likes and followers.


You have amazing content that you want to share with the world, just not sure how to write it. Not a problem. Just outsource this task. A great way to sell yourself is with copywriting, which most people are very bad at. This will definitely bring your business more exposure and sales if done correctly.

Copywriting for your blog would be to optimize the home page and all important pages to lead your visitors and customers to take the correct action.

Pinterest Pins:

Pinterest is one of the most popular social media sites when it comes to driving traffic to your blog. The platform has more than 250 million monthly active users, so having a presence on there is very important. One way you can get started with this is by outsourcing pinterest posts. You can easily find an expert on Upwork and Fiverr to pin your blog post for you.

Keep in mind your blog has to be in the right niche in order to be extremely successful on Pinterest. Not all niches will get the same amount of traffic. For example a mom blog will get more traffic than a hunting blog on Pinterest.

Facebook Posts:

I bet almost everyone you know has a Facebook page. That means that there are a lot of people on Facebook, so it is definitely worth your while to drive traffic through the site. One way you can do this is by outsourcing your facebook posts for your blog.

You can go even further and make a Facebook group and hire someone to be active in there and drive traffic to your blog posts.

Keyword research:

Keyword research is very important for your blog posts. The reason why I’m mentioning this is because it’s one of the most time consuming tasks when it comes to blogging. Search volume and competition are two crucial factors that you need to check off before moving forward with a post. This can be outsourced as well.

One thing I recommend is to learn how to do it yourself first so you know whether or not the keywords you’re getting are legitimate. Once you become an expert in this area, then go ahead and hire someone to do it for you.

Outsourcing Ads:

If you would like to drive traffic to your blog via ads, you can outsource this as well. There are many freelancers across the web that specialize in this field. You can find them on Upwork or Fiverr.

Youtube Videos:

You can hire someone to make YouTube videos. You can take each blog post and make a video for it. This is an excellent way to drive more traffic and make your site more engaging.

Blog Posts:

Last but not least, you can also outsource your blog posts. There are many writers online that you can get from many places like iwriter, buyselltext, Fiverr and Upwork.

One good strategy is to not pay top dollar for blog posts. Find someone who Is just getting started as a freelancer and give them a chance. Once you find a good one give them as many posts as you can until they up their prices.

One extra blog posts per day is 365 extra blog posts per year. one blog post outsourced per week is an extra 52 blog posts per year. That means you are getting the same amount of blog posts as someone who has been blogging for years but it’s costing you way less money.

Now let’s say you do two blog posts yourself every day and add that extra one per day. You’re now looking at 1,095 blog posts per year.

Why Is Outsourcing Often Used?

There is only a certain amount of time in a day. You have to be able to do the big things on a daily basis. The small things are important to though and that’s where outsourcing comes in.

It all depends on your strength and your weaknesses. It also depends on the time you have on a daily basis. If you’re running a business, then there is no way around outsourcing. There is just simply not enough time in the day to do everything yourself.

Why Should You Outsource Content Marketing?

Marketing is something you want to be very serious about. You don’t want to wing this yourself if you don’t know what you’re doing. It’s better to pay someone that knows what they’re doing than do it yourself and fail.

Should You Outsource Everything?

If you have a full time job that pays well, for your blog you could outsource everything. You should learn the basics yourself though this way if you ever take your blogging business full time you can cut down on outsourcing and do some blog posts yourself so you can keep costs down.

What Are The Advantages Of Outsourcing?

The biggest advantage of outsourcing is you can get people who are smarter than you in certain fields to handle all of that for you.

What Are The Downsides Of Outsourcing?

The downsides of outsourcing is that it can be costly. If you write majority of the blog posts yourself or tasks yourself you’re keeping the costs very low and that’s what it’s all about.

Another disadvantage to outsourcing to much is that you won’t learn new skills and you will be reliant on others for everything.


We hope this blog post has given you the information you needed to know about outsourcing content creation. If you have any questions or comments feel free to post them in the comment section below.

Please share this post with others if you found it useful. Thank you for taking the time to read our blog post today, we hope to see you again in the future!

Take a look at our other most recent blog posts below:

How To Outsource Content Creation (Get More Done)
Scroll to top